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Trends 2024: the Line Between AR and VR Technologies is Blurring




We continue our conversation about the most important XR industry trends that will make 2024 a really interesting year for the inhabitants of the metaverse.


The future of XR glasses has been in the spotlight since the first days of this year, thanks in large part to the announcement that Apple's highly anticipated Vision Pro will be available on February 2!


And at CES 2024, the largest IT technology trade show in the world, which ended in Las Vegas on January 12, the glasses, capable of working with both virtual and augmented reality, caused a special stir.


So a fresh development, the Xreal Air 2 Ultra demonstrated all tracking options, including gestures, as well as the ability to map rooms. The extended field of view on OLED displays gives a good quality immersive digital experience.


The RayNeo X2 Lite distinguished itself with its ultra-light and sleek design, and most importantly, stunning image brightness thanks to its MicroLED display. And of course, it did not do without artificial intelligence, running on Qualcomm Snapdragon AR1 Gen platform.


The secret weapon of Asus AirVision M1 is the Virtual Screens program, with the help of which the user gets a fully customizable set of 10 additional screens, as well as the ability to fix the screens. Asus is just entering the XR glasses developer race, and we have to admit that already the first generation model has proven to be impressive!




So this year, we could see a whole category of headsets starting to take shape, blurring the line between AR and VR technology. This shift started back in 2023 with the release of Meta Quest 3. In the coming year, we're expecting the release of XR devices from Samsung/Google, Bytedance and Oppo.


As you can see, Apple and Meta have a pool of worthy competitors forming, and XR developers have promising devices to showcase apps. And although the number of headset users is still much smaller than smartphone owners, but these people are inclined to experiments and expect unusual solutions and quality content.


So, the coming year should bring us a lot of exciting XR projects for new headsets and the return of interest of large investors in the field of mixed reality. As experts believe, we're in for a surge of activity in the industry, very reminiscent of 2016, when the first off-the-shelf Oculus Rift was released and Apple and Google launched their AR platforms.


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